2021

NYX Awards - 2021 Silver Winner Winner: Morris Animal Foundation

Morris Animal Foundation’s National Dog Day Social Campaign

Entrant Company

Morris Animal Foundation

Category

Social Marketing / Communications / Social Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Morris Animal Foundation celebrated National Dog Day all month long in August 2020 by matching donations throughout the month. Our social media campaign\\\'s objective was to encourage donations with the extra incentive of a gift match, communicating the opportunity for their gift to have a larger impact.
For many, pets were one of the few things they could reliably depend on to bring them comfort and joy in 2020. The campaign launched in a time of anxiety and uncertainty, so we created content that reflected the moments of joy people were experiencing with their dogs.
Morris Animal Foundation exceeded the fundraising goal for this campaign. The Foundation received 63 donations directly from social posts and advertisements.

Credits

Carol Borchert
Chief Marketing Officer
Creative Director
Nicole Maluso
Associate Director of Digital Marketing
Lindsey Washington
Social Media Marketing Associate
Darlene Bouchard
Senior Designer
Jozy Klupar
Designer
Claire Clark
2021
Pro Bono
NYX Awards 2021 Winner - Patterson Funeral Program, veJov Design, LLC
silver
winner
Robert Patterson, Jr.

Entrant Company

veJov Design, LLC

Category

Pro Bono / Pro Bono

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - #PutAPinInIt, Miami AD School
silver
winner
American Civil Liberties Union

Entrant Company

Miami AD School

Category

Advertising / Advertising / Other

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Greystone 2021 Summer Interns Infographic, Greystone & Co. II LLC
silver
winner

Entrant Company

Greystone & Co. II LLC

Category

Design & Print / Illustration / Infographic

Country / Region

United States

2021
Design & Print
NYX Awards 2021 Winner - Hemos Entrado A Tu Cancha, The MRN Agency
silver
winner

Entrant Company

The MRN Agency

Category

Design & Print / Billboard

Country / Region

United States