2021
Entrant Company
Morris Animal Foundation
Category
Social Marketing / Communications / Social Campaign
Client's Name
Country / Region
United States
Experience Level
Internal
Morris Animal Foundation celebrated National Dog Day all month long in August 2020 by matching donations throughout the month. Our social media campaign\\\'s objective was to encourage donations with the extra incentive of a gift match, communicating the opportunity for their gift to have a larger impact.
For many, pets were one of the few things they could reliably depend on to bring them comfort and joy in 2020. The campaign launched in a time of anxiety and uncertainty, so we created content that reflected the moments of joy people were experiencing with their dogs.
Morris Animal Foundation exceeded the fundraising goal for this campaign. The Foundation received 63 donations directly from social posts and advertisements.
Credits
Entrant Company
Miami Ad School Hamburg
Category
Advertising / Advertising / Other
Country / Region
India
Entrant Company
Parnaso
Category
Advertising / Newspaper AD (Single)
Country / Region
Spain
Entrant Company
PeopleReady
Category
Media Relations / Publicity / Media Response
Country / Region
United States
Entrant Company
Wizard Films/Yuan Ze University
Category
Branded Content / Schools / Colleges / Universities
Country / Region
Taiwan