Morris Animal Foundation’s National Dog Day Social Campaign

Morris Animal Foundation celebrated National Dog Day all month long in August 2020 by matching donations throughout the month. Our social media campaign\\\'s objective was to encourage donations with the extra incentive of a gift match, communicating the opportunity for their gift to have a larger impact.
For many, pets were one of the few things they could reliably depend on to bring them comfort and joy in 2020. The campaign launched in a time of anxiety and uncertainty, so we created content that reflected the moments of joy people were experiencing with their dogs.
Morris Animal Foundation exceeded the fundraising goal for this campaign. The Foundation received 63 donations directly from social posts and advertisements.