2021

NYX Awards - 2021 Silver Winner Winner: Morris Animal Foundation

Morris Animal Foundation’s National Dog Day Social Campaign

Entrant Company

Morris Animal Foundation

Category

Social Marketing / Communications / Social Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

Morris Animal Foundation celebrated National Dog Day all month long in August 2020 by matching donations throughout the month. Our social media campaign\\\'s objective was to encourage donations with the extra incentive of a gift match, communicating the opportunity for their gift to have a larger impact.
For many, pets were one of the few things they could reliably depend on to bring them comfort and joy in 2020. The campaign launched in a time of anxiety and uncertainty, so we created content that reflected the moments of joy people were experiencing with their dogs.
Morris Animal Foundation exceeded the fundraising goal for this campaign. The Foundation received 63 donations directly from social posts and advertisements.

Credits

Carol Borchert
Chief Marketing Officer
Creative Director
Nicole Maluso
Associate Director of Digital Marketing
Lindsey Washington
Social Media Marketing Associate
Darlene Bouchard
Senior Designer
Jozy Klupar
Designer
Claire Clark
2021
Advertising
NYX Awards 2021 Winner - SafeScan, Miami Ad School Hamburg
silver
winner
Microsoft

Entrant Company

Miami Ad School Hamburg

Category

Advertising / Advertising / Other

Country / Region

India

2021
Advertising
NYX Awards 2021 Winner - Burguer, Parnaso
silver
winner
WOW

Entrant Company

Parnaso

Category

Advertising / Newspaper AD (Single)

Country / Region

Spain

2021
Media Relations / Publicity
NYX Awards 2021 Winner - Connecting people and work in an economic downturn, PeopleReady
silver
winner

Entrant Company

PeopleReady

Category

Media Relations / Publicity / Media Response

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - Evolution, Wizard Films/Yuan Ze University
silver
winner
Yuan Ze University

Entrant Company

Wizard Films/Yuan Ze University

Category

Branded Content / Schools / Colleges / Universities

Country / Region

Taiwan