2021

NYX Awards - 2021 Grand Winner Winner: Rebel Gail Communications

#LovesLitterGenie 360 Campaign

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications / Social Campaign

Client's Name

Litter Genie

Country / Region

United States

Experience Level

Agency

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.

2021
Series / Campaign
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
grand
winner
Corn Warriors

Entrant Company

Swood Media

Category

Series / Campaign / Web Series / Webisodes

Country / Region

United States

2021
Integrated Marketing
NYX Awards 2021 Winner - RollTrac: Bring it On, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Integrated Marketing / Business to Consumer

Country / Region

United Kingdom

2021
Branded Content
NYX Awards 2021 Winner - Jordan Dennis - The Link (Music Video), Filmreaktor Global
grand
winner
Jordan Dennis / The Operatives

Entrant Company

Filmreaktor Global

Category

Branded Content / Aesthetics

Country / Region

Australia

2021
Marketing Effectiveness
NYX Awards 2021 Winner - ITRI @ All-Digital CES 2021 , Industrial Technology Research Institute (ITRI)
grand
winner

Entrant Company

Industrial Technology Research Institute (ITRI)

Category

Marketing Effectiveness / Digital Marketing Campaign

Country / Region

Taiwan