Earth Month With A Redwood

Earth Month with a Redwood is a connected campaign spanning physical and digital touchpoints to promote its dedication to sustainable practices and love for the great outdoors. Affinity Creative Group delivered a complete campaign strategy, creating retail and point-of-sale materials, a dedicated Earth Month microsite, and a 30-day social media campaign. By utilizing QR codes across in-store and on-premise materials, as well as paid and organic social media efforts, the campaign’s goal was to drive traffic to the dedicated microsite while educating and incentivizing consumers to enter the Redwood Glamping Experience Sweepstakes.