2021

NYX Awards - 2021 Grand Winner Winner: FAKTOR 3 AG

BACK 2 TAPE - Hip Hop Culture

Entrant Company

FAKTOR 3 AG

Category

Design & Print / Book

Client's Name

Porsche AG

Country / Region

Germany

Experience Level

Agency

Together with music journalist Niko Hüls, Porsche is presenting a new book: Hip-Hop Culture – A Road Trip through Europe. Part of the ‘Back to Tape’ content series. The 212-page travel and cultural guide is published as a Christophorus edition by Delius Klasing Verlag and sheds light on the development of the urban hip-hop youth culture in European cities. It features 17 artists from Germany, the Netherlands, the UK, France, Spain and Denmark, all of whom have made a significant contribution to the development of the hip-hop culture over the past 25 years.

Credits

Vice President Communications, Sustainability and Politics, Porsche AG
Dr. Sebastian Rudolph
Managing Editor Porsche Newsroom, Porsche AG
Julian B. Hoffmann
COO, FAKTOR 3 AG
Sven Labenz
Head of Creation, FAKTOR 3 AG
Roman Jonsson
Art Director, FAKTOR 3 AG
Daniel Rivas
Photographer, FAKTOR 3 AG
Markus Schwer
Publisher / Journalist, Backspin Media
Niko Hüls
2021
Broadcast / Television
NYX Awards 2021 Winner - Corn Warriors - Season 5, Swood Media
grand
winner
Corn Warriors

Entrant Company

Swood Media

Category

Broadcast / Television / Documentary

Country / Region

United States

2021
Strategic Communications
NYX Awards 2021 Winner - The Future Of Shopping / THE VIRTUAL FIT EXPERIENCE, ContempCo
grand
winner

Entrant Company

ContempCo

Category

Strategic Communications / Interactive Brand Experience

Country / Region

United States

2021
Branded Content
NYX Awards 2021 Winner - GIRLS LIKE ME, STEREOSCREEN
grand
winner
SCHAEFFLER AG

Entrant Company

STEREOSCREEN

Category

Branded Content / Aesthetics

Country / Region

Germany

2021
Social Marketing / Communications
NYX Awards 2021 Winner - Read beyond the lines, Family AG
grand
winner

Entrant Company

Family AG

Category

Social Marketing / Communications / Snapchat Filter

Country / Region

Switzerland