2021

NYX Awards - 2021 Grand Winner Winner: FAKTOR 3 AG

BACK 2 TAPE - Hip Hop Culture

Entrant Company

FAKTOR 3 AG

Category

Design & Print / Book

Client's Name

Porsche AG

Country / Region

Germany

Experience Level

Agency

Together with music journalist Niko Hüls, Porsche is presenting a new book: Hip-Hop Culture – A Road Trip through Europe. Part of the ‘Back to Tape’ content series. The 212-page travel and cultural guide is published as a Christophorus edition by Delius Klasing Verlag and sheds light on the development of the urban hip-hop youth culture in European cities. It features 17 artists from Germany, the Netherlands, the UK, France, Spain and Denmark, all of whom have made a significant contribution to the development of the hip-hop culture over the past 25 years.

Credits

Vice President Communications, Sustainability and Politics, Porsche AG
Dr. Sebastian Rudolph
Managing Editor Porsche Newsroom, Porsche AG
Julian B. Hoffmann
COO, FAKTOR 3 AG
Sven Labenz
Head of Creation, FAKTOR 3 AG
Roman Jonsson
Art Director, FAKTOR 3 AG
Daniel Rivas
Photographer, FAKTOR 3 AG
Markus Schwer
Publisher / Journalist, Backspin Media
Niko Hüls
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Category

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Category

Marketing Effectiveness / Social Media Campaign

Country / Region

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