2021

NYX Awards - 2021 Grand Winner Winner: FAKTOR 3 AG

BACK 2 TAPE - Hip Hop Culture

Entrant Company

FAKTOR 3 AG

Category

Design & Print / Book

Client's Name

Porsche AG

Country / Region

Germany

Experience Level

Agency

About The Entry

Together with music journalist Niko Hüls, Porsche is presenting a new book: Hip-Hop Culture – A Road Trip through Europe. Part of the ‘Back to Tape’ content series. The 212-page travel and cultural guide is published as a Christophorus edition by Delius Klasing Verlag and sheds light on the development of the urban hip-hop youth culture in European cities. It features 17 artists from Germany, the Netherlands, the UK, France, Spain and Denmark, all of whom have made a significant contribution to the development of the hip-hop culture over the past 25 years.

Featured Media

Credits

Vice President Communications, Sustainability and Politics, Porsche AG
Dr. Sebastian Rudolph
Managing Editor Porsche Newsroom, Porsche AG
Julian B. Hoffmann
COO, FAKTOR 3 AG
Sven Labenz
Head of Creation, FAKTOR 3 AG
Roman Jonsson
Art Director, FAKTOR 3 AG
Daniel Rivas
Photographer, FAKTOR 3 AG
Markus Schwer
Publisher / Journalist, Backspin Media
Niko Hüls
2021
Non-Broadcast
NYX Awards 2021 Winner - Life Beyond Earth, Playdead
grand
winner
Skidmore, Owings & Merrill

Entrant Company

Playdead

Category

Non-Broadcast / Animation

Country / Region

United Kingdom

2021
Series / Campaign
NYX Awards 2021 Winner - How GAMMA dominates the YouTube and Google search results., Team5pm The YouTube Agency
grand
winner

Entrant Company

Team5pm The YouTube Agency

Category

Series / Campaign / How-To & DIY

Country / Region

Netherlands

2021
Advertising
NYX Awards 2021 Winner - Baja - Strong Tea, Extend | the Ad Network
grand
winner

Entrant Company

Extend | the Ad Network

Category

Advertising / Advertising Campaign

Country / Region

Saudi Arabia

2021
Integrated Marketing
NYX Awards 2021 Winner - Corona and Texas Longhorns Horns Up Limes In Custom Sneaker, Groove Jones
grand
winner

Entrant Company

Groove Jones

Category

Integrated Marketing / Promotional (NEW)

Country / Region

United States