Nassau Paradise Island Newsletter

Entrant Company

VERB Interactive

Category

Content Marketing - Newsletter

Client's Name

Nassau Paradise Island

Country / Region

Canada

Experience Level

For Nassau Paradise Island, keeping email strategy tied to content strategy ensures that our interactions are familiar, but always adding new information. Our ability to share amazing content and personalize based on subscriber interests were key factors in bringing our email strategy to the next level.

Results:

Sessions: 18,875 (55% increase YoY)

Users: 15,549 (66.9% increase YoY)

Average Session Duration: 1 minute and 42 second (17.8% increase YoY)

Bounce Rate: 36.81% (35.5% decrease YoY)