Fresenius Kabi Nutrition Campaign

Our Challenge: Create buzz around a scattered and largely unknown family of parenteral

nutrition products with branding that bubbled with life.

Despite being the U.S. leader in lipid injectable emulsions, Fresenius Kabi had only ever promoted each of their 3 products individually. An innovator in the world of parenteral nutrition (PN) we underscored that with \"innovations that nourish\" and crafted a fish-themed campaign to highlight their position as a pioneer in the use of fish oil and omega-3s in PN.

Our Approach: We bolstered Fresenius Kabi Nutrition\'s web presence by taking 3 very different product sites and combining them into a single, strikingly different website that featured simple navigation, bold colors, and snack-sized copy blocks. We repositioned Fresenius Kabi Nutrition\'s promotional materials, including sales aids, case studies, educational videos, journal ads, digital assets, and conference content to feature the omega-3 difference and bring everything under the \"innovations that nourish\" umbrella.