Fresenius Kabi Nutrition Website

Our Challenge: Combine three very disparate websites into a single comprehensive, easy-to-navigate site.
Despite being the U.S. leader in lipid injectable emulsions (ILEs), Fresenius Kabi had only ever promoted each of their three products individually. Three very disparate sites with little-to-no connection to each other kept customers from seeing the full breadth of their offering. Our goals were to fortify Fresenius Kabi’s leadership position in the parenteral nutrition (PN) market and raise awareness around its full portfolio by bolstering their online presence and bringing everything together under one “roof.”
Our Approach: Simple navigation; bold, bright colors; snack-sized copy blocks; and a clear path to contact us all worked to make a website that was inviting, striking, and enticing. We further supported the site with an aggressive SEM campaign and launch tactics to generate traffic. www.FreseniusKabiNutrition.com became a fresh start for this very important family of PN products.