2021

NYX Awards - 2021 Grand Winner Winner: SFC Group

Fresenius Kabi Nutrition Website

Entrant Company

SFC Group

Category

Website / Pharmaceuticals

Client's Name

Fresenius Kabi Nutrition

Country / Region

United States

Experience Level

Agency

Our Challenge: Combine three very disparate websites into a single comprehensive, easy-to-navigate site.
Despite being the U.S. leader in lipid injectable emulsions (ILEs), Fresenius Kabi had only ever promoted each of their three products individually. Three very disparate sites with little-to-no connection to each other kept customers from seeing the full breadth of their offering. Our goals were to fortify Fresenius Kabi’s leadership position in the parenteral nutrition (PN) market and raise awareness around its full portfolio by bolstering their online presence and bringing everything together under one “roof.”
Our Approach: Simple navigation; bold, bright colors; snack-sized copy blocks; and a clear path to contact us all worked to make a website that was inviting, striking, and enticing. We further supported the site with an aggressive SEM campaign and launch tactics to generate traffic. www.FreseniusKabiNutrition.com became a fresh start for this very important family of PN products.

Credits

Creative Director
Brian Zandman
Creative Director Copy
Jennifer Fry Devault
2021
Covid Related
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Entrant Company

FREELANCE

Category

Covid Related / Advertising

Country / Region

United States

2021
Marketing Effectiveness
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Faden Media فادن ميديا

Entrant Company

albrand البراند

Category

Marketing Effectiveness / PR Campaign

Country / Region

Saudi Arabia

2021
Design & Print
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Entrant Company

TMD Design studio

Category

Design & Print / Packaging (Series)

Country / Region

China

2021
Marketing Effectiveness
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Entrant Company

Artefact Group

Category

Marketing Effectiveness / Special Event

Country / Region

Russia