2021
Entrant Company
SFC Group
Category
Advertising - Advertising Campaign
Client's Name
Goshen Health Orthopedics
Country / Region
United States
Experience Level
Agency
Our Challenge: Persuade people that it\'s time to get their joints jumping again—even in the midst of
a pandemic. Convincing people to get elective surgery in the time of COVID required a positive, eye-catching campaign that really spurred people to take action for a more active life. With bright, energizing colors and real-patient photography backed by Goshen\'s world-class orthopedic offerings, we helped people recognize that it truly was time to get their joints jumping again.
Our Approach: Create a multi-tiered campaign featuring a vibrant, eye-catching look, a simple yet memorable mantra, and a near-perfect URL that got people with painful joints jumping for joy. Blanket the region with a hard-to-miss message and look that targeted people wherever they were in pain...in line, on the practice field, at the gym, or just driving around. We flooded the social space with quick-hitting banner ads and emails aimed at driving viewers to click through to dedicated web pages containing the bigger Goshen Orthopedics story.
Credits
Entrant Company
PUREBLINK
Category
Immersive & Mixed Reality - Architecture
Country / Region
Canada
Entrant Company
Yamamoto Agency
Category
Series / Campaign - Health & Wellness
Country / Region
United States
Entrant Company
Twist and Shout, a KnowBe4 company
Category
Non-Broadcast - E-Learning
Country / Region
United Kingdom
Entrant Company
Groove Jones
Category
Integrated Marketing - Intergrated Marketing / Other
Country / Region
United States