Goshen Health Orthopedics Campaign

Our Challenge: Persuade people that it\'s time to get their joints jumping again—even in the midst of
a pandemic. Convincing people to get elective surgery in the time of COVID required a positive, eye-catching campaign that really spurred people to take action for a more active life. With bright, energizing colors and real-patient photography backed by Goshen\'s world-class orthopedic offerings, we helped people recognize that it truly was time to get their joints jumping again.
Our Approach: Create a multi-tiered campaign featuring a vibrant, eye-catching look, a simple yet memorable mantra, and a near-perfect URL that got people with painful joints jumping for joy. Blanket the region with a hard-to-miss message and look that targeted people wherever they were in pain...in line, on the practice field, at the gym, or just driving around. We flooded the social space with quick-hitting banner ads and emails aimed at driving viewers to click through to dedicated web pages containing the bigger Goshen Orthopedics story.