2021

NYX Awards - 2021 Gold Winner Winner: SFC Group

Goshen Health Orthopedics Campaign

Entrant Company

SFC Group

Category

Advertising / Advertising Campaign

Client's Name

Goshen Health Orthopedics

Country / Region

United States

Experience Level

Agency

Our Challenge: Persuade people that it\'s time to get their joints jumping again—even in the midst of
a pandemic. Convincing people to get elective surgery in the time of COVID required a positive, eye-catching campaign that really spurred people to take action for a more active life. With bright, energizing colors and real-patient photography backed by Goshen\'s world-class orthopedic offerings, we helped people recognize that it truly was time to get their joints jumping again.
Our Approach: Create a multi-tiered campaign featuring a vibrant, eye-catching look, a simple yet memorable mantra, and a near-perfect URL that got people with painful joints jumping for joy. Blanket the region with a hard-to-miss message and look that targeted people wherever they were in pain...in line, on the practice field, at the gym, or just driving around. We flooded the social space with quick-hitting banner ads and emails aimed at driving viewers to click through to dedicated web pages containing the bigger Goshen Orthopedics story.

Credits

Creative Director
Brian Zandman
Creative Director Copy
Jennifer Fry Devault
Creative Director Copy
Rob McMichael
2021
Design & Print
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gold
winner
Anna Svetchnikov

Entrant Company

Longwood Care

Category

Design & Print / Book

Country / Region

United States

2021
Media Relations / Publicity
NYX Awards 2021 Winner - Connecting people and work in an economic downturn, PeopleReady
gold
winner

Entrant Company

PeopleReady

Category

Media Relations / Publicity / Media Relations / Other

Country / Region

United States

2021
Marketing Effectiveness
NYX Awards 2021 Winner - Read beyond the lines, Family AG
gold
winner

Entrant Company

Family AG

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

Switzerland

2021
Audio & Podcasts
NYX Awards 2021 Winner - (Re)Learning Leadership: Navigating a New Boss (Ep. 2), Matter
gold
winner

Entrant Company

Matter

Category

Audio & Podcasts / Audio & Podcasts / Other

Country / Region

United States