2021

NYX Awards - 2021 Grand Winner Winner

Brand Battle

Entrant Company

Ivanti

Category

Strategic Communications - Internal Comm Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

In the last year, Ivanti acquired three companies, brought on an entirely new executive team and learned to manage a remote workforce. The merging of four distinct cultures under the Ivanti brand, in the middle of a pandemic, created an opportunity for the Ivanti team to unveil an updated brand and rally employees and customers around the purpose to make the Everywhere Workplace possible.

The internal communications team came up with a strategy to encourage employee engagement, educate employees on the brand values, and unify all employees under this shared purpose. The team planned and prepared a week-long, company-wide challenge that they named ‘Brand Battle.’ Employees were divided by department into teams with an executive team lead and earned points by completing challenges and sharing what they did both internally on the Teams channel and by tagging Ivanti on their personal social accounts.

Brand Battle has created a culture that unifies the company in its purpose to make the Everywhere Workplace possible. Additionally, the campaign created a trend at Ivanti that continues to show how, during COVID, our work-life and home-life have blended and how we are all making it successful and secure. Ivanti has successfully created a brand that customers love to work with and employees love to work for.

Credits

Sr. Corporate Communications Manager at Ivanti
Carrie Laudie
2021
 
NYX Awards 2021 Winner - The PeopleReady 500 Internal Engagement Campaign
grand
winner

Entrant Company

PeopleReady - A TrueBlue Company

Category

Marketing Effectiveness - Internal Comm Campaign

Country / Region

United States

2021
 
NYX Awards 2021 Winner - The Power of Nordic Unity   40 Years of NORDUnet
grand
winner

Entrant Company

NORDUnet

Category

Publications - Publication / Other

Country / Region

Denmark

2021
 
NYX Awards 2021 Winner - SexTok with Zibby and Tracey
grand
winner

Entrant Company

Moms Don't Have Time To

Category

Audio & Podcasts - Audio & Podcasts / Other

Country / Region

United States

2021
 
NYX Awards 2021 Winner - Double-layer nursing patch
grand
winner

Entrant Company

TMD Design studio

Category

Design & Print - Packaging (Series)

Country / Region

China