2021

NYX Awards - 2021 Gold Winner Winner

陸羽居(LUYUJU) - Landscape and Poetry

Entrant Company

INFliGht (飛行模式)

Category

Student Submission (NEW) - Design & Print

Client's Name

Skinnier Zhang Chi-gga

Country / Region

Taiwan

Experience Level

Student

The LUYUJU brand is based on the concept of oriental landscape and poetry. Through the promotion of brand charm, feel the image of Chinese Zen, so that every drop of tea brews a poetic taste. The LUYUJU brand hopes that young people who do not usually drink tea can also get inner peace and enjoyment of their busy life. In the design, I adopted the technique of digital landscape painting, which overturned the traditional hand-painted Chinese painting style and made the picture more imaginative. In addition, in the printout, I also used the texture of local bronzing to echo the golden water droplets.

\\\"A tea pot is famed owing to good tea, which delights any comers with its aroma pervading a whole room.\\\", as tea saint LUYU wrote. This verse has been taken as a motto to the visual design of tea crafts. As the tea leaves turn into golden tea, as if rain drops, like the essence of all tea leaves poured into a spring. This way sipping tea evolves into an art and then a fad. Following this arrives \\\"White Heron\\\", which brand appeals to customers who find pleasure in transparent tea. Failing to resist its fragrance, these people are lured to cross the waters and stop in the store.

Credits

Designer
Goyen Chen
2021
Series / Campaign
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Entrant Company

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Category

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Country / Region

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Entrant Company

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Category

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Country / Region

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Social Marketing / Communications
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Entrant Company

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Category

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Country / Region

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2021
Content Marketing & Writing
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winner

Entrant Company

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Category

Content Marketing & Writing - Content Marketing / Other

Country / Region

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