2021

Entrant Company
INFliGht (飛行模式)
Category
Student Submission (NEW) / Design & Print
Client's Name
Skinnier Zhang Chi-gga
Country / Region
Taiwan
Experience Level
Student
The LUYUJU brand is based on the concept of oriental landscape and poetry. Through the promotion of brand charm, feel the image of Chinese Zen, so that every drop of tea brews a poetic taste. The LUYUJU brand hopes that young people who do not usually drink tea can also get inner peace and enjoyment of their busy life. In the design, I adopted the technique of digital landscape painting, which overturned the traditional hand-painted Chinese painting style and made the picture more imaginative. In addition, in the printout, I also used the texture of local bronzing to echo the golden water droplets.
\\\"A tea pot is famed owing to good tea, which delights any comers with its aroma pervading a whole room.\\\", as tea saint LUYU wrote. This verse has been taken as a motto to the visual design of tea crafts. As the tea leaves turn into golden tea, as if rain drops, like the essence of all tea leaves poured into a spring. This way sipping tea evolves into an art and then a fad. Following this arrives \\\"White Heron\\\", which brand appeals to customers who find pleasure in transparent tea. Failing to resist its fragrance, these people are lured to cross the waters and stop in the store.
Credits
Entrant Company
Knew Amsterdam Entertainment
Category
Web Based Production / On-Camera Talent (Skill)
Country / Region
United States
Entrant Company
PeopleScout
Category
Advertising / Advertising Campaign
Country / Region
United States
Entrant Company
WebMechanix
Category
Website / Home Page / Landing Page
Country / Region
United States
Entrant Company
AdColony
Category
Advertising / Online AD (Single)
Country / Region
United States