2021
Entrant Company
INFliGht (飛行模式)
Category
Student Submission (NEW) / Design & Print
Client's Name
Skinnier Zhang Chi-gga
Country / Region
Taiwan
Experience Level
Student
The LUYUJU brand is based on the concept of oriental landscape and poetry. Through the promotion of brand charm, feel the image of Chinese Zen, so that every drop of tea brews a poetic taste. The LUYUJU brand hopes that young people who do not usually drink tea can also get inner peace and enjoyment of their busy life. In the design, I adopted the technique of digital landscape painting, which overturned the traditional hand-painted Chinese painting style and made the picture more imaginative. In addition, in the printout, I also used the texture of local bronzing to echo the golden water droplets.
\\\"A tea pot is famed owing to good tea, which delights any comers with its aroma pervading a whole room.\\\", as tea saint LUYU wrote. This verse has been taken as a motto to the visual design of tea crafts. As the tea leaves turn into golden tea, as if rain drops, like the essence of all tea leaves poured into a spring. This way sipping tea evolves into an art and then a fad. Following this arrives \\\"White Heron\\\", which brand appeals to customers who find pleasure in transparent tea. Failing to resist its fragrance, these people are lured to cross the waters and stop in the store.
Credits
Entrant Company
Affinity Creative Group
Category
Integrated Marketing / Intergrated Marketing / Other
Country / Region
United States
Entrant Company
Members Trust Company
Category
Strategic Communications / Strategic Communications / Other
Country / Region
United States
Entrant Company
Family AG
Category
Marketing Effectiveness / Branding Strategy Campaign
Country / Region
Switzerland
Entrant Company
Multipleoutlet Productions & Charity Bids
Category
Non-Broadcast / Writing / Script (Skill)
Country / Region
United States