2018
Machinima Rebrand
Entrant Company
Clever Creative
Category
Integrated Campaign / Company Branding
Client's Name
Machinima
Country / Region
United States
Experience Level
Gallery
About The Entry
Insurgent Spirit
This OG of the gaming MCN space was in need of a total rebrand on the heels of an acquisition by Warner Bros. Digital Networks. Clever was called on to create a new brand identity that would empower talent and fuel fan engagement across 144M+ viewers a month. The result was a highly differentiated identity that re-introduced the brand as the true champion of their fan base, embracing their insurgent spirit and honoring the past while boldly leaning into the future of gaming.
Entrant Company
Anvil Media
Category
Video Production / Digital Creation / Video for Web (Series / Campaign) / Finance
Country / Region
Australia
Entrant Company
Creaxis Design Pte Ltd
Category
Marketing / Promotion Materials / Packaging
Country / Region
Singapore
Entrant Company
Nicholas Ross
Category
Marketing / Promotion Materials / Self Promotion
Country / Region
United States
Entrant Company
A Willing Participant, Inc.
Category
Video Production / Digital Creation / Video for Web / Nonprofit
Country / Region
United States