2018
Machinima Rebrand
Entrant Company
Clever Creative
Category
Integrated Campaign / Company Branding
Client's Name
Machinima
Country / Region
United States
Experience Level
Insurgent Spirit
This OG of the gaming MCN space was in need of a total rebrand on the heels of an acquisition by Warner Bros. Digital Networks. Clever was called on to create a new brand identity that would empower talent and fuel fan engagement across 144M+ viewers a month. The result was a highly differentiated identity that re-introduced the brand as the true champion of their fan base, embracing their insurgent spirit and honoring the past while boldly leaning into the future of gaming.
Entrant Company
Microsoft
Category
Video Production / Digital Creation / Video for Web / Technology
Country / Region
United States
Entrant Company
Big Idea Advertising
Category
Integrated Campaign / Integrated Marketing Campaign
Country / Region
United States
Entrant Company
atomic.marketing
Category
Content Marketing / Magazine
Country / Region
United States
Entrant Company
SteveBart Productions
Category
Television (Commercials / Broadcast / Outdoor) (Series episodes) / Arts
Country / Region
United States