2018
Machinima Rebrand
Entrant Company
Clever Creative
Category
Integrated Campaign / Company Branding
Client's Name
Machinima
Country / Region
United States
Experience Level
Insurgent Spirit
This OG of the gaming MCN space was in need of a total rebrand on the heels of an acquisition by Warner Bros. Digital Networks. Clever was called on to create a new brand identity that would empower talent and fuel fan engagement across 144M+ viewers a month. The result was a highly differentiated identity that re-introduced the brand as the true champion of their fan base, embracing their insurgent spirit and honoring the past while boldly leaning into the future of gaming.
Entrant Company
5:00 Films & Media
Category
Video Production / Digital Creation / Video for Web / Nonprofit
Country / Region
United States
Entrant Company
Provision Consulting Group
Category
Video Production / Digital Creation / Video for Web / Law & Legal Services
Country / Region
United States
Entrant Company
Mitosis
Category
Marketing / Promotion Materials / Logo
Country / Region
United States
Entrant Company
Firesite Films
Category
Video Production / Digital Creation / Video for Web / Nonprofit
Country / Region
United States