Lileo Branding

Whimsy Meets Whirlwind Travel
This energetic start up came to us in need of a brand identity that would speak to the family travel space they were launching in. Offering baby gear & supplies for parents traveling to Japan, we created a unique identity system that spoke to the fun-filled adventure that travel with kids can (and should) be. Hand drawn illustrations, a vibrant palette, and a brand mark that were uniquely differentiated in the space set Lileo up for a successful e-commerce launch.