Camp

As a newly formed design collective, the leadership team wanted to create a name and an agency around a philosophy that would run through everything they do. The core idea behind Camp is taken from what the founders loved about summer camp growing up; It was a place where lots of different people came together to have fun and enjoy a shared experience. Paired with the founders desire to convey a “real-world practicality” in their design process and thinking, there became an obvious and interesting phrase we integrated throughout their brand identity.