The SEO Works bowl a 2800% return to All Rounder Cricket

Entrant Company

The SEO Works

Category

Digital - Website / Sports

Client's Name

All Rounder Cricket

Country / Region

United Kingdom

Experience Level

Gallery

NYX Awards Winner - The SEO Works bowl a 2800% return to All Rounder Cricket 1

NYX Awards Winner - The SEO Works bowl a 2800% return to All Rounder Cricket 2

About The Entry

All Rounder Cricket is one of the largest cricket websites in the World, owned by ex-cricketer Chris Taylor.
The brief was to run a campaign to deliver a 15% uplift in online revenue, and increase average order value by 10%.
We developed a digital strategy to introduce new customers and raise brand awareness. We achieved an increase in online sales of 17.3% and a 10.9% increase in average order value, whilst reducing their overall ad spend by 48%.

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2018

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