2022

NYX Awards - 2022  Winner

A Part of Life

Entrant Company

The Amazing Society

Category

Social Media - Social Ad Campaign

Client's Name

Pharmiva

Country / Region

Sweden

Experience Level

Agency

Discharge is part of life. Bacterial Vaginosis doesn't have to be. Smelly discharge - bacterial vaginosis - is a normal and natural part of many women's lives (1 out of 3 women suffer without knowing what it is, because it is not talked about) It can be really intimidating and irritating, limiting your self-confidence and your social and sexual activities. Therefore, Pharmiva have developed a non-prescription vaginal mousse which efficiently takes care of the bacteria which causes the problem - and thereby gets rid of the symptoms and the smell. No more washing, wiping and hiding. We wanted to reach the target group in a straight forward way without covering up or hiding anything, showing that we know exactly how frustrating the problem can be - ' tell it as it is'. We also wanted to show how easy it is to solve the problem - the vaginal mousse is a natural part of your bathroom cabinet and it's easy to get at pharmacies as it is a non-prescription product.

Credits

Executive Creative Director,The Amazing Society
Christina Knight
Account Directors, The Amazing Society
Rikard Lind/Johanna Karlström
Account managers, The Amazing Society
Sara Hadgu/Lisa Millberg
Creatives/The Amazing Society
Johanna Andersson/Matilda Hansson/Carin Stegen
Director/The Amazing Society
Sara Wikström
Digital Media Specialist, The Amazing Society
Larry Okoth
Brand strategist
Helena Westin
DOP/Freelance
Lionel Cabrera
Editor
Ali Alsalem
Colorist
Miles Lembke
Sound
Hampus Kung
Gaffer
Christine Leuhusen
Scenographist
Camilla Frick Isberg
B-photo
Theo Lundqvist
MUA
Nike Dahl/Linnéa Håkansson/Milena Yigzaw
Design strategist
Helena Stendahl Hägg