Harmons Grocery Private Brands Packaging

Harmons Grocery is a regional retailer in Utah known for its whimsical in-store chalk art, epicurean food selection, delectable to-go meals, and world class service. Harmons three key principles for Private Brands are: Quality Ingredients, Sustainably Sourced & Packaged, and Chef Inspired. This laid the foundation for their new brand aesthetic. A kraft label and carton with custom doodles and illustration to complement the store decor and create a cohesive brand on shelf. The in-store prepared items use custom designed characters inspired by real people who work at Harmons. The new re-design not only delivers on quality with the food that’s in the package, but dominates on shelf, and at home on their customer’s counter.