2022

NYX Awards - 2022 Gold Winner Winner: Appnovation

Visit California Full Website Redesign

Entrant Company

Appnovation

Category

Website / Tourism

Client's Name

Visit California

Country / Region

Canada

Experience Level

Agency

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs that inspire travel to California.
Their website, VisitCalifornia.com, was in need of a complete redesign, due to outdated content and administration, poor navigation and slow performance on mobile.
Through user research, we learned that over 90% of users had already decided to visit California by the time they visited the website. They didn’t need to be sold on the idea - they needed tools to create their dream vacation.
The new, state-of-the-art, mobile-friendly website integrates user-generated content with travel videos and podcasts in a flexible technical platform. The site features personalized content based on user interests and past searches.
The interactive website includes a California Now blog and podcast, free Visitor’s Guides and recommendations on what to do, what to see and where to stay. Available in 17 languages, people from around the world can create, save and share their dream California vacation.
The website combines high impact video and an elegant card-based page design that is easy to scan, maximizes simplicity and reduces cognitive load. The dynamic landing and campaign pages have increased content findability by more than 15%.
In the month after launch, organic traffic surged 37 percent, and page load times are now 2 times faster. For Visit California, it's all about building trust and delivering the best digital customer experience for users who are ready to travel again, and with their new user-first website, planning this year’s travel memories is easy.

2022
Commercial & Marketing
NYX Awards 2022 Winner - The Blocks That Bring Happiness, V1 Media Limited
gold
winner
Karrie International Holdings Limited

Entrant Company

V1 Media Limited

Category

Commercial & Marketing / Documentary

Country / Region

Hong Kong SAR

2022
Publications
NYX Awards 2022 Winner - Culture Built My Brand, Historic Agency
gold
winner

Entrant Company

Historic Agency

Category

Publications / Publication / Other

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - The Science of Community, INVIVO, a Red Nucleus company
gold
winner

Entrant Company

INVIVO, a Red Nucleus company

Category

Video/ Film / Web Based Productions / Health & Wellness

Country / Region

Canada

2022
Publications
NYX Awards 2022 Winner - ESG at Resolute, Resolute Forest Products
gold
winner

Entrant Company

Resolute Forest Products

Category

Publications / Annual Report

Country / Region

Canada