Dutchess County COVID-19 Vaccine Video Campaign

Ashworth Creative was tasked by Dutchess County, NY government to create a radio, digital, and video ad campaign to geo-target specific audiences who remain unvaccinated. We have used original creative and testimonial videos to catch audiences’ attention on social media. Our submission includes two testimonials of community members who explain why they have been vaccinated and/or boosted, one a young woman and the other a representative of veterans in the community. The third is a music-driven video aimed at vaccine-hesitant younger audiences to appear on platforms such as Twitch and TikTok. For that, we recruited a world-ranked beatboxer and his team to do something completely different.