2022

NYX Awards - 2022 Gold Winner Winner: Ashworth Creative

What We Share Over Tea - Harney & Sons 2021 Catalog

Entrant Company

Ashworth Creative

Category

Advertising / Catalog (NEW)

Client's Name

Harney & Sons Fine Teas

Country / Region

United States

Experience Level

Agency

Each year, Ashworth Creative is commissioned by Harney & Sons Fine Teas to create an extensive informational mail-order catalog to excite and motivate customers to try and purchase from among Harney’s more than 300 pure teas, flavored and blended teas, herbal tisanes, hemp products, and bottled drinks. The intention is for the catalog to have sufficient interest and content to encourage its audience to keep it around and refer to it over time - we tend to call it a magalog. In the hope that Covid-19’s grip will wane, but having awareness of the stress that many people have endured, it was decided to create a catalog in 2021 that was more emotional, using the theme: “The Things We Share Over Tea.” The catalog is an intensive process requiring several months of preparation. Those who receive it love it passionately and both Harney & Sons and Ashworth Creative truly enjoy the challenge of maintaining the high standards over 64 pages.

Credits

Creative Director
Isaac Ashworth
Marketing Director and Content
Phillippa Ewing
Content and Marketing
Emeric Harney
Content and Marketing
Michael Harney
Photography
Alexander Harney
2022
Marketing Effectiveness
NYX Awards 2022 Winner - Profit Hunter: A Force with Nature, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Product Launch

Country / Region

United Kingdom

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Future Cities: Smarter and more sustainable , Julius Baer
gold
winner

Entrant Company

Julius Baer

Category

Video/ Film / Web Based Productions / Editing

Country / Region

Switzerland

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - QNET I PROMISE, QNET
gold
winner

Entrant Company

QNET

Category

Youtube / Vimeo Videos / Writing / Script

Country / Region

Singapore

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - What is Business Continuity?, European Parliament, IDEA_Int.Comm Unit Office of Secretary-General
gold
winner

Entrant Company

European Parliament, IDEA_Int.Comm Unit Office of Secretary-General

Category

Video/ Film / Web Based Productions / Training / Knowledge-Based

Country / Region

Belgium