2022

NYX Awards - 2022 Gold Winner Winner

What We Share Over Tea - Harney & Sons 2021 Catalog

Entrant Company

Ashworth Creative

Category

Advertising - Catalog (NEW)

Client's Name

Harney & Sons Fine Teas

Country / Region

United States

Experience Level

Agency

Each year, Ashworth Creative is commissioned by Harney & Sons Fine Teas to create an extensive informational mail-order catalog to excite and motivate customers to try and purchase from among Harney’s more than 300 pure teas, flavored and blended teas, herbal tisanes, hemp products, and bottled drinks. The intention is for the catalog to have sufficient interest and content to encourage its audience to keep it around and refer to it over time - we tend to call it a magalog. In the hope that Covid-19’s grip will wane, but having awareness of the stress that many people have endured, it was decided to create a catalog in 2021 that was more emotional, using the theme: “The Things We Share Over Tea.” The catalog is an intensive process requiring several months of preparation. Those who receive it love it passionately and both Harney & Sons and Ashworth Creative truly enjoy the challenge of maintaining the high standards over 64 pages.

Credits

Creative Director
Isaac Ashworth
Marketing Director and Content
Phillippa Ewing
Content and Marketing
Emeric Harney
Content and Marketing
Michael Harney
Photography
Alexander Harney
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