2022

NYX Awards - 2022 Grand Winner Winner: Vicarious PR

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations / Publicity Campaign

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
Branded Content
NYX Awards 2022 Winner - Racing is in our Blood, K&N Engineering, Inc.
grand
winner

Entrant Company

K&N Engineering, Inc.

Category

Branded Content / Sports

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Freedom to Explore, ANTI Hamar
grand
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Branded Content / Directing

Country / Region

Norway

2022
Social Media Videos
NYX Awards 2022 Winner - Be a voice for the voiceless, Pets Global
grand
winner

Entrant Company

Pets Global

Category

Social Media Videos / Directing

Country / Region

United States

2022
Broadcast and Television
NYX Awards 2022 Winner - A Tiny Audience Season 3, A Tiny Audience, LLC.
grand
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC.

Category

Broadcast and Television / Cultural

Country / Region

United States