2022

NYX Awards - 2022 Grand Winner Winner

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations - Publicity Campaign

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
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Entrant Company

A Tiny Audience, LLC.

Category

Broadcast and Television - Cultural

Country / Region

United States

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Piëch Automotive

Entrant Company

MYGOSH GmbH

Category

Video/ Film / Web Based Productions - Automotive / Vehicles

Country / Region

Switzerland

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Entrant Company

QNET

Category

Social Media - YouTube Channel / Video (NEW)

Country / Region

Malaysia

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Jackpots.ch Online Casino

Entrant Company

Family AG

Category

Commercial & Marketing - Entertainment

Country / Region

Switzerland