2022

NYX Awards - 2022 Grand Winner Winner: Vicarious PR

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations / Media Response

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Gallery

About The Entry

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Featured Media

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
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