2022

Entrant Company
Vicarious PR
Category
Public Relations / Media Response
Client's Name
Interplay
Country / Region
United States
Experience Level
Public Relations Firm
Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.
Credits
Entrant Company
Parsons' Core Creative Agency
Category
Design / Brochure Cover
Country / Region
United States
Entrant Company
Gravity Global
Category
Marketing Effectiveness / Video Campaign
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Social Media / Social Campaign
Country / Region
United Kingdom
Entrant Company
AdColony
Category
Advertising / Online AD (Single)
Country / Region
United States