2022

NYX Awards - 2022 Grand Winner Winner: Vicarious PR

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations / Media Response

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
Strategic Campaign
NYX Awards 2022 Winner - The Loyola Project , O'Malley Creadon Productions
grand
winner
Northwestern Mutual

Entrant Company

O'Malley Creadon Productions

Category

Strategic Campaign / CSR Program

Country / Region

United States

2022
Broadcast and Television
NYX Awards 2022 Winner - Sister Cities, Gannett and CICC
grand
winner

Entrant Company

Gannett and CICC

Category

Broadcast and Television / Tourism

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Visit California Full Website Redesign, Appnovation
grand
winner

Entrant Company

Appnovation

Category

Website / Travel

Country / Region

Canada

2022
Branded Content
NYX Awards 2022 Winner - Damn, I Need That!, Bevel
grand
winner

Entrant Company

Bevel

Category

Branded Content / Banking

Country / Region

United States