2022

NYX Awards - 2022 Grand Winner Winner: Vicarious PR

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations / Media Response

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
Live Events
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grand
winner
MIS Munich International School

Entrant Company

Final Frame GmbH

Category

Live Events / Fundraising Event

Country / Region

Germany

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NYX Awards 2022 Winner - A Century of Care , Warner Media - Courageous Studios
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winner
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Entrant Company

Warner Media - Courageous Studios

Category

Branded Content / Business-to-Consumer

Country / Region

United States

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Branded Content
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winner
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Entrant Company

Moburst

Category

Branded Content / Branding

Country / Region

United States

2022
Strategic Campaign
NYX Awards 2022 Winner - Fired Up with Jack Daniel's Tennessee Whiskey, Brand Ave. Studios/Amplified Digital Agency
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winner

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Strategic Campaign / Brand Strategy Campaign

Country / Region

United States