2022

NYX Awards - 2022 Grand Winner Winner

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations - Media Response

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
Design
NYX Awards 2022 Winner - Pine Forge Academy
grand
winner
Pine Forge Academy

Entrant Company

veJov Design, LLC

Category

Design - Corporate Identity

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - A Century of Care
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content - Health & Wellness

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Category Leader
grand
winner
Moburst

Entrant Company

Moburst

Category

Branded Content - Design / Web Agency / Production Company

Country / Region

United States

2022
Commercial & Marketing
NYX Awards 2022 Winner - SISU Mouth Guard
grand
winner

Entrant Company

Lemonlight

Category

Commercial & Marketing - Health & Wellness

Country / Region

United States