2022

NYX Awards - 2022 Grand Winner Winner: Vicarious PR

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations / Media Response

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
Commercial & Marketing
NYX Awards 2022 Winner - Benefits & Dreams, Proscalar, LLC
grand
winner
Texas Veterans Land Board

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing / Motion Graphics

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Freedom to Explore, ANTI Hamar
grand
winner
VOYAH / Electric Way

Entrant Company

ANTI Hamar

Category

Branded Content / Art Direction

Country / Region

Norway

2022
Design
NYX Awards 2022 Winner - Let's tørn things around, ANTI Hamar
grand
winner

Entrant Company

ANTI Hamar

Category

Design / Corporate Identity

Country / Region

Norway

2022
Strategic Campaign
NYX Awards 2022 Winner - A Century of Care , Warner Media - Courageous Studios
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Strategic Campaign / Event Campaign

Country / Region

United States