2022

NYX Awards - 2022 Grand Winner Winner

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations / Media Response

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
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Series or Campaign
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Entrant Company

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Category

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Country / Region

United States

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Entrant Company

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Category

Virtual Events / Celebration Event

Country / Region

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Entrant Company

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Category

Video/ Film / Web Based Productions / 3D Animation (NEW)

Country / Region

Canada

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Photography
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Entrant Company

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Category

Photography / Lifestyle

Country / Region

United States