2018
Philips Hue & The Voice of Germany
Entrant Company
SevenOne AdFactory
Category
Digital - Mobile App / Entertainment
Client's Name
Philips Lighting
Country / Region
Germany
Experience Level
Together with Philips Lighting our innovative idea brought a never seen before tv experience at the viewers’ living rooms.
Philips Hue users could connect their HUE lighting products with the Voice of Germany app.
After that Hue lighting products were simultaneously illuminated with the same colours as the TV show lights.
The viewers’ living rooms transformed into an unique show location.
Entrant Company
VERB Interactive
Category
Content Marketing / Ad Copy
Country / Region
Canada
Entrant Company
BluBlu Studios
Category
Video Production / Digital Creation / Video for Web / Nonprofit
Country / Region
Poland
Entrant Company
Razz Interactive
Category
Digital - Website / Real Estate
Country / Region
United States
Entrant Company
Neoscape
Category
Integrated Campaign / Integrated Marketing Campaign
Country / Region
United States