2018
Philips Hue & The Voice of Germany
Entrant Company
SevenOne AdFactory
Category
Digital - Mobile App / Entertainment
Client's Name
Philips Lighting
Country / Region
Germany
Experience Level
Together with Philips Lighting our innovative idea brought a never seen before tv experience at the viewers’ living rooms.
Philips Hue users could connect their HUE lighting products with the Voice of Germany app.
After that Hue lighting products were simultaneously illuminated with the same colours as the TV show lights.
The viewers’ living rooms transformed into an unique show location.
Entrant Company
Red Hat
Category
Video Production / Digital Creation / Video for Web / Motion Graphics
Country / Region
United States
Entrant Company
VERB Interactive
Category
Marketing Effectiveness / Branding Strategy Campaign
Country / Region
Canada
Entrant Company
CGTN
Category
Video Production / Digital Creation / Video for Web / Short film
Country / Region
China
Entrant Company
Clever Creative
Category
Integrated Campaign / Cause Marketing
Country / Region
United States