2018
Philips Hue & The Voice of Germany
Entrant Company
SevenOne AdFactory
Category
Digital - Mobile App / Entertainment
Client's Name
Philips Lighting
Country / Region
Germany
Experience Level
Together with Philips Lighting our innovative idea brought a never seen before tv experience at the viewers’ living rooms.
Philips Hue users could connect their HUE lighting products with the Voice of Germany app.
After that Hue lighting products were simultaneously illuminated with the same colours as the TV show lights.
The viewers’ living rooms transformed into an unique show location.
Entrant Company
Microsoft
Category
Video Production / Digital Creation / Video for Web / Instructional
Country / Region
United States
Entrant Company
Neoscape
Category
Integrated Campaign / Integrated Marketing Campaign
Country / Region
United States
Entrant Company
SevenOne AdFactory
Category
Television (Commercials / Broadcast / Outdoor) / Product
Country / Region
Germany
Entrant Company
Clever Creative
Category
Integrated Campaign / Cause Marketing
Country / Region
United States