2022

NYX Awards - 2022 Gold Winner Winner: Cultivate

MVMNT

Entrant Company

Cultivate

Category

Design / Corporate Identity

Client's Name

MVMNT

Country / Region

United States

Experience Level

Agency

MVMNT is a technology solution developed by logistics industry experts. It’s an end-to-end platform for managing the movement of freight through the entire shipping process, placing its users in direct control of pricing, procurement, performance, and payments.
In order to fully launch the brand, we developed a comprehensive strategy that defined its purpose and offerings for its various audiences. “Join the MVMNT” entices both shippers and carriers to come join a movement toward ease of use, visibility, making lives easier and companies more profitable, via one platform that was the brainchild of industry professionals. The new visual identity establishes MVMNT as authoritative and reliable, with intentional curves and shapes that nod to motion and further support the brand story. This work extended to a new website, complete with new photography, and a new design system that informs the application UI—equipping their team to tell the MVMNT story and continue to drive sales.

Credits

Brand Strategist & Creative Director
Kimberly Laughlin
Design Director
Wally Ottenhoff
Executive Creative Director
Chris Pierik
2022
Publications
NYX Awards 2022 Winner - MT Manufacturing Technology Magazine , AMT
gold
winner

Entrant Company

AMT

Category

Publications / Magazine

Country / Region

United States

2022
Website
NYX Awards 2022 Winner - Tobacco Atlas 7th Edition, Vital Strategies
gold
winner

Entrant Company

Vital Strategies

Category

Website / Health

Country / Region

United States

2022
Social Media
NYX Awards 2022 Winner - Your Imagination Starts with Our Finish, Gravity Global
gold
winner

Entrant Company

Gravity Global

Category

Social Media / Social Content / Post

Country / Region

United Kingdom

2022
Strategic Campaign
NYX Awards 2022 Winner - A Mexican-American Home for 100 Co-workers, Drawn
gold
winner

Entrant Company

Drawn

Category

Strategic Campaign / Interactive Brand Experience

Country / Region

United States