2022

NYX Awards - 2022 Gold Winner Winner

MVMNT

Entrant Company

Cultivate

Category

Design - Corporate Identity

Client's Name

MVMNT

Country / Region

United States

Experience Level

Agency

MVMNT is a technology solution developed by logistics industry experts. It’s an end-to-end platform for managing the movement of freight through the entire shipping process, placing its users in direct control of pricing, procurement, performance, and payments.

In order to fully launch the brand, we developed a comprehensive strategy that defined its purpose and offerings for its various audiences. “Join the MVMNT” entices both shippers and carriers to come join a movement toward ease of use, visibility, making lives easier and companies more profitable, via one platform that was the brainchild of industry professionals. The new visual identity establishes MVMNT as authoritative and reliable, with intentional curves and shapes that nod to motion and further support the brand story. This work extended to a new website, complete with new photography, and a new design system that informs the application UI—equipping their team to tell the MVMNT story and continue to drive sales.

Credits

Brand Strategist & Creative Director
Kimberly Laughlin
Design Director
Wally Ottenhoff
Executive Creative Director
Chris Pierik
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