2022

Entrant Company
Reingold
Category
Covid-19 Related / Covid-19 Related / Other
Client's Name
U.S. Census Bureau
Country / Region
United States
Experience Level
Agency
April 1 is officially Census Day. That’s not an April Fool’s joke. It’s the law. But in the weeks surrounding April 1, 2020, the COVID-19 crisis engulfed the country and dramatically altered the landscape. The world changed with stay-at-home orders and social distancing. This national emergency happened at the exact moment we hoped the majority of U.S. residents would respond to the census online. The pandemic led Reingold and Team Y&R to throw out the carefully planned Motivation stage playbook and call a series of strategic audibles. Reingold led the way with national TV spots that addressed the crisis in real time. We used video footage we shot across America to make TV and digital spots that spoke to the moment. Our message: In the wake of the pandemic’s economic and social impacts, the need to respond to the census was greater than ever.
Entrant Company
Doop
Category
Website / Business to Business
Country / Region
Netherlands
Entrant Company
Supportworks
Category
Branded Content / Corporate Profile
Country / Region
United States
Entrant Company
The Third Eye Collective
Category
People & Team / Creative Boutiques
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Social Media / Social Public Service & Activism
Country / Region
United States