2022

NYX Awards - 2022 Gold Winner Winner: Reingold

2020 Census COVID-19 Response

Entrant Company

Reingold

Category

Covid-19 Related / Covid-19 Related / Other

Client's Name

U.S. Census Bureau

Country / Region

United States

Experience Level

Agency

April 1 is officially Census Day. That’s not an April Fool’s joke. It’s the law. But in the weeks surrounding April 1, 2020, the COVID-19 crisis engulfed the country and dramatically altered the landscape. The world changed with stay-at-home orders and social distancing. This national emergency happened at the exact moment we hoped the majority of U.S. residents would respond to the census online. The pandemic led Reingold and Team Y&R to throw out the carefully planned Motivation stage playbook and call a series of strategic audibles. Reingold led the way with national TV spots that addressed the crisis in real time. We used video footage we shot across America to make TV and digital spots that spoke to the moment. Our message: In the wake of the pandemic’s economic and social impacts, the need to respond to the census was greater than ever.

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Future Cities: Smarter and more sustainable , Julius Baer
gold
winner

Entrant Company

Julius Baer

Category

Video/ Film / Web Based Productions / Editing

Country / Region

Switzerland

2022
Photography
NYX Awards 2022 Winner - Be Yourself, TING , CHENG
gold
winner

Entrant Company

TING , CHENG

Category

Photography / Photography / Other

Country / Region

Taiwan

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - The Science of Community, INVIVO, a Red Nucleus company
gold
winner

Entrant Company

INVIVO, a Red Nucleus company

Category

Video/ Film / Web Based Productions / Health & Wellness

Country / Region

Canada

2022
Design
NYX Awards 2022 Winner - End of Year 2021 Campaign, Morris Animal Foundation
gold
winner

Entrant Company

Morris Animal Foundation

Category

Design / AD (Campaign)

Country / Region

United States