2022

NYX Awards - 2022 Gold Winner Winner: Reingold

2020 Census COVID-19 Response

Entrant Company

Reingold

Category

Covid-19 Related / Covid-19 Related / Other

Client's Name

U.S. Census Bureau

Country / Region

United States

Experience Level

Agency

April 1 is officially Census Day. That’s not an April Fool’s joke. It’s the law. But in the weeks surrounding April 1, 2020, the COVID-19 crisis engulfed the country and dramatically altered the landscape. The world changed with stay-at-home orders and social distancing. This national emergency happened at the exact moment we hoped the majority of U.S. residents would respond to the census online. The pandemic led Reingold and Team Y&R to throw out the carefully planned Motivation stage playbook and call a series of strategic audibles. Reingold led the way with national TV spots that addressed the crisis in real time. We used video footage we shot across America to make TV and digital spots that spoke to the moment. Our message: In the wake of the pandemic’s economic and social impacts, the need to respond to the census was greater than ever.

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Future Cities: Smarter and more sustainable , Julius Baer
gold
winner

Entrant Company

Julius Baer

Category

Video/ Film / Web Based Productions / Media

Country / Region

Switzerland

2022
Commercial & Marketing
NYX Awards 2022 Winner - Don't Ignore the Risk, Proscalar, LLC
gold
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Commercial & Marketing / Public Interest / Awareness

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - The Divide: Confronting Racism in American Health Care, Blue Chalk Media
gold
winner

Entrant Company

Blue Chalk Media

Category

Video/ Film / Web Based Productions / Nonprofit

Country / Region

United States

2022
Publications
NYX Awards 2022 Winner - Vital Strategies 2021: Year in Review, Vital Strategies
gold
winner

Entrant Company

Vital Strategies

Category

Publications / Annual Report

Country / Region

United States