2022
Entrant Company
Cognito
Category
Publications / Magazine
Client's Name
Stater
Country / Region
Netherlands
Experience Level
Agency
Cognito created a multi-language branded content campaign called Stater InMotion, including a richly-designed magazine, which was the central element, and a portal. The campaign, including magazine, offers strategic information and insights to C-suite professionals in financial services.
Stater InMotion (in English) features interviews with:
-Leaders in traditional financial services;
-Financial technology companies, including tomorrow’s leaders;
-Essential trends for leaders in financial services.
We also envisioned the magazine as a series, each issue tackling a theme relevant for Stater’s audience:
#1: digital transformation (published);
#2: growth (soon published);
#3: innovation.
The magazine offers content for ambitious leaders in financial services, as it combines topics from traditional finance and bleeding-edge innovators in a single publication.
With the magazine at the centre of the campaign, we created a website portal (https://www.staterinmotion.com/), which featured the magazine content and additional articles from relevant influencers, and social media channels to actively engage the target audience. This was our content funnel to generate leads for the client, who ultimately wanted out efforts to result in new business. We also had a strategic launch event for the magazine (Stater InMotion - The launch event).
Our content funnel generated:
• 500 magazine copies were sent to a pre-selected client and prospect list along
with key companies developed from our contacts
• Organic and paid social resulted in 12,000+ site visits
• Contact details of 1,000 professional parties were collected through the website
• 100 suitable leads came from the contact details
• A leading German neobank became a client
A quote from the client:
“Developing new business in Germany requires the right
tools. A high-quality magazine with content that appeals to
the C-suite like InMotion for me is a wonderful conversation
starter. It distinguishes us as an organisation and builds our
network in a strategic market for us.”
Christian Spurk, Sales Manager, Germany, Stater
Credits
Entrant Company
Mit dizajn studio
Category
Broadcast and Television / Sports
Country / Region
Croatia (Hrvatska)
Entrant Company
COPE Content Performance Group
Category
Design / Magazine
Country / Region
Austria
Entrant Company
Vicarious PR
Category
Public Relations / Publicity Campaign
Country / Region
United States
Entrant Company
Cultivate
Category
Website / Business to Business
Country / Region
United States