2022

NYX Awards - 2022 Gold Winner Winner

Profit Hunter: A Force with Nature

Entrant Company

Gravity Global

Category

Content Marketing Strategy (NEW) - B2B Branded Content Campaign (NEW)

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years.

Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. The outcome is that this new way of interacting with customers has been so successful there will be no turning back!

Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority.

The new 21/22 Embraer – Profit Hunter campaign ‘A Force with Nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances.

This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.

Credits

all@gravityglobal
2022
Social Media
NYX Awards 2022 Winner - Montefiore Objetivo Tu Salud
gold
winner
Montefiore Einstein

Entrant Company

eContent Digital

Category

Social Media - Social Educational

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Forces of Change
gold
winner

Entrant Company

Warner Media - Courageous Studios

Category

Branded Content - Corporate Profile

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - H is for Heart
gold
winner
Providence

Entrant Company

Warner Media - Courageous Studios

Category

Video/ Film / Web Based Productions - Sports

Country / Region

United States

2022
Video/ Film / Web Based Productions
NYX Awards 2022 Winner - So Nextiva... Gimme the Spiel
gold
winner

Entrant Company

Nextiva

Category

Video/ Film / Web Based Productions - Business-to-Business

Country / Region

United States