2022

NYX Awards - 2022 Gold Winner Winner

Your Imagination Starts with Our Finish

Entrant Company

Gravity Global

Category

Social Media - Social Content / Post

Client's Name

AkzoNobel

Country / Region

United Kingdom

Experience Level

Agency

Content means different things to different people. Articles. Videos. Podcasts. All

sorts. Sometimes the written word has been pushed to one side in favour of newer,

shinier toys in the marketeer’s kitbag. But for certain audiences, the power of the

written word – and written content – is arguably still the most influential tool. The

ability for an expert to present an articulate, coherent argument around a core theme

or idea that sparks the imagination and creativity of others can be an incredibly

effective tool.

So when AkzoNobel wanted to reach an international audience of architects for its

Interpon brand, and convince them of the benefits of powder coatings over traditional

liquid paints, we suggested content was key. We proposed two, authoritative White

Papers, one that focused on the design benefits of powder coatings and a second

to focus specifically on sustainability. And what a success they turned out to be.

By pushing them out through digital channels, more than 400 of the papers were

requested and downloaded, along with almost 200,000 visits to a dedicated microsite,

further content created specifically for the campaign. And if you like your numbers,

the content has led to an uplift in leads across all three regions (EMEA, North

America, and South Asia) and a pipeline of new business estimated conservatively to

be in the region of €3.5 million.

As our client says: “creating great content is a rare gift” and what Gravity

achieved “was amazing across the creative spectrum”.

Credits

all@gravityglobal
2022
 
NYX Awards 2022 Winner - End of Year 2021 Campaign
gold
winner

Entrant Company

Morris Animal Foundation

Category

Design - AD (Campaign)

Country / Region

United States

2022
 
NYX Awards 2022 Winner - Chile. Creating Future
gold
winner
Imagen de Chile

Entrant Company

Imagen de Chile

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

Chile

2022
 
NYX Awards 2022 Winner - The Blocks That Bring Happiness
gold
winner
Karrie International Holdings Limited

Entrant Company

V1 Media Limited

Category

Commercial & Marketing - Documentary

Country / Region

Hong Kong SAR

2022
 
NYX Awards 2022 Winner - What We Share Over Tea - Harney & Sons 2021 Catalog
gold
winner

Entrant Company

Ashworth Creative

Category

Advertising - Catalog (NEW)

Country / Region

United States