Workshop Smarter

Entrant Company

Gravity Global

Category

Strategic Campaign / Communication Program

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac Automotive provides software and hardware solutions to the Automotive aftersales sector, across its digital AI-based workshop planning and EVHC software.
Campaign objective: Develop awareness of the Getac Automotive content, product awareness and generate prospects across key markets and sectors.
The campaign:
Creation of Thought Leadership and Op-Ed pieces running across LinkedIn and selected media titles in the US and UK. Supported by paid, sector and localised geo targeted media, including social media (Zhi Hu in China), display advertising, YouTube and email, utilising video, and static imagery, directing traffic to specific landing pages.