2022
Workshop Smarter
Entrant Company
Gravity Global
Category
Strategic Campaign / Social Media Campaign
Client's Name
Getac
Country / Region
United Kingdom
Experience Level
Agency
Getac Automotive provides software and hardware solutions to the Automotive aftersales sector, across its digital AI-based workshop planning and EVHC software.
Campaign objective: Develop awareness of the Getac Automotive content, product awareness and generate prospects across key markets and sectors.
The campaign:
Creation of Thought Leadership and Op-Ed pieces running across LinkedIn and selected media titles in the US and UK. Supported by paid, sector and localised geo targeted media, including social media (Zhi Hu in China), display advertising, YouTube and email, utilising video, and static imagery, directing traffic to specific landing pages.
Credits
Entrant Company
AMT
Category
Design / Character Design / Cartoon / Icon
Country / Region
United States
Entrant Company
AMT
Category
Content Marketing Strategy / Content Marketing Strategy / Other
Country / Region
United States
Entrant Company
Cooper Smith Agency
Category
Content Marketing Strategy / B2B Branded Content Campaign (NEW)
Country / Region
United States
Entrant Company
Supportworks
Category
Branded Content / 2D Animation
Country / Region
United States