2022

NYX Awards - 2022 Gold Winner Winner

The Happy Vet Project

Entrant Company

Ulled Asociados

Category

Content Marketing Strategy (NEW) - Content Marketing Strategy / Other

Client's Name

Livisto Spain

Country / Region

Spain

Experience Level

Agency

The Happy Vet Project by Livisto is a self-care content hub for vet professionals where they can find tailored wellness tools and powerful information suited to their busy lives. Through a website and blog, social media (Instagram, Facebook) and Spotify, Happy Vet shares testimonials and insights on profession-specific challenges, interviews with wellbeing experts, articles by fellow veterinarians, a yoga video series targeted to real vet needs, easy cooking recipes, nutrition hacks, podcasts, playlists, and more.

This is a 100% digital initiative designed to impact and involve the veterinarian community, with an approach based on real knowledge of the day to day of the profession, its challenges and weaknesses. Most importantly, there is an empathetic and human touch, from the point of view of those who understand and can offer solutions to navigate an extremely demanding environment.

The main goal of the Happy Vet Project is to generate actions and contents that contribute to improve the professional life of veterinarians: making visible the challenges of their profession, helping them increase their quality of life, accompanying them in their process of managing their emotions, sharing a realistic but positive vision of their work, promoting pride and a sense of belonging.

2022
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Entrant Company

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Category

Content Marketing Strategy - B2B Branded Content Campaign (NEW)

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Covid-19 Related
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Entrant Company

Carol H. Williams Advertising

Category

Covid-19 Related - Advertising

Country / Region

United States