2022

NYX Awards - 2022 Grand Winner Winner: Harajuku DESIGN Inc.

ancora

Entrant Company

Harajuku DESIGN Inc.

Category

Design / Promotional / Branding

Client's Name

PLUS Corporation.

Country / Region

Japan

Experience Level

Agency

"ancora" is its own brand store selling fountain pens and stationaries. Nowadays digitalisation and Information & Communication technology has been progressing rapidly. On the other hand, "ancora" focuses on the revival of analog/in person communications. "ancora" reconsiders these analogue values which your own way of writing, drawing from your heart, providing "Fun", "Thoughtful consideration to others" and "Surprising" of stationeries.

Credits

Harajuku DESIGN Inc.
Keiichiro Yanagi
Harajuku DESIGN Inc.
Joséphine Grenier
Harajuku DESIGN Inc.
Yuka Minamino
Harajuku DESIGN Inc.
Ryusei Sakurai
Harajuku DESIGN Inc.
Saori Martin
Harajuku DESIGN Inc.
Minoru Aoishi
Harajuku DESIGN Inc.
Miho Nishikawa
2022
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Category

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