2022
2021 Loyal Friends Campaign
Entrant Company
Morris Animal Foundation
Category
Design / AD (Campaign)
Client's Name
Country / Region
United States
Experience Level
Agency
It’s no secret that monthly donors are important to any nonprofit’s success. Morris Animal Foundation wanted to increase the number of participants in its Loyal Friends monthly donor program in a month-long campaign. Tapping into the bond between pets and their people, the campaign wove the concept of loyalty into the imagery and copy. The campaign also included a special $20,000 match.
Credits
Entrant Company
Accountable Healthcare Staffing
Category
Marketing Effectiveness / Video Campaign
Country / Region
United States
Entrant Company
Clarifying Complex Ideas, LLC
Category
Content Marketing Strategy / Measurement Program (NEW)
Country / Region
United States
Entrant Company
Mad Men Marketing
Category
Social Media / Social Engagement
Country / Region
United States
Entrant Company
Voler Strategic Advisors
Category
Broadcast and Television / Political
Country / Region
United States