2022

NYX Awards - 2022 Silver Winner Winner

ASU Enterprise Partners TaxTalk Podcast Landing Page

Entrant Company

ASU Enterprise Partners

Category

Website - Podcasting

Client's Name

ASU Enterprise Partners

Country / Region

United States

Experience Level

Agency

There are significant tax law changes happening at the end of 2021, which would affect our estate and gift donors. We wanted to attempt to educate these donors in a series of conversations with our resident tax expert Brian Nielsen. Our podcast episodes are 4 to 5 segments in 12-15 minute blocks of time discussing individual topics in a conversational format and hosted on a designated landing page on https://www.asufoundation.org/taxtalk. We created a landing page on our foundation site and embedded podcast episodes that were styled and formatted to work well on our existing user interface to display a familiar interface our donors were used to. Engagement was high and our users let us know the episodes were very helpful. Our web developers were required to create new interface options such as dropdown sections to have this content work better on screen instead of embedding every podcast on the site all together.

Credits

Brian Nielson
Jenni Alvarez
Travis Balthes
2022
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Category

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Country / Region

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