2022

NYX Awards - 2022  Winner

The First Seven Fashion Collection

Entrant Company

Xiaowu Zheng

Category

Pro Bono - Pro Bono

Client's Name

Country / Region

United States

Experience Level

Agency

This fashion collection was not originally created with the thought of selling and reproduction, but was a reflection on the mindset of art for arts sake. The First Seven refers to performing the rituals 7 days after the deceased passed away. In this period, relatives must procure salvation for the deceased, to help them to accumulate blessings. This collection takes inspiration from Chinese mythology, Old Hong Kong Horror movies, and Historical events such as Tiananmen Square Protest to speak out on the importance of freedom of speech and the freedom of making art itself. This collection is a discussion on the censorship that exists in our society. By revisiting the history to reflect the issues that are currently active in the modern day, raising awareness on the importance of voicing opinions and independent thinking, to help move the culture forward by starting a healthy conversation. All the garments are created through the process of draping, patterning, cutting and sewing. For the textiles, the collection uses technical film to permanently heat glue gold paper on top of solid linen fabric as applicate to create a shiny effect to resembles paper clothing and money that Chinese people would burn to send good wishes to the dead. Fragile mesh are being layered on top of linen fabric as a discussion between the temporal body and the eternal soul. Prints on the silk scarfs are digitally printed, which contains newspaper collage and drawings done by Children that dedicated to the Tiananmen Square protest. The hair being sewn throughout the seams are inspired by the sorcery scare of the 1768 soul stealers panic, when people believe that witches could to take a soul by having name and hair from people. The Silhouettes resembles deconstructed historical Chinese clothing from the Qing dynasty, the cheongsam originated from the republican period, the classic Chinese tunic suit that Mao wore, and wardrobe of the protesters. The collection aims to stir up viewers and wearer’s emotion with the ghostly and dramatic silhouette, then introduce to them the importance of having a voice in the modern society.