Fired Up with Jack Daniel's Tennessee Whiskey

This branded series--utilizing articles with embedded cooking videos, clickable recipes, and social--focused on cooking with Jack Daniel's and featured Chefs Ryan Van Voorhis and Seth Bradley dressed as referees. This ran in STL Today, Feast magazine and Feast and Field magazine. Our goal was to make purchasing Jack Daniel's top of mind by capitalizing on Super Bowl energy and providing novel ideas for using various Jack Daniel's products in your game day food, dessert AND of course cocktails, using professional chefs with game day flair. The series was very well received and successful.