Non Profit Rebranding

After a recent merger, it was time for a rebranding that would position the expanded organization for future success. Using our trademarked Deep Dive, we unlocked their north star. "Waystone is a health and human services organization that helps people with disabilities and their families identify and navigate life’s challenges through a wide range of diverse and engaging services delivered by respectful individuals." With this as our guide, we iterated a new name that was memorable and would resonate with all of their audiences: Waystone Health & Human Services. To visually support the new name, we designed a custom logo that interprets a cairn or stone marker. A waystone is a marker set along a path that helps guide individuals and their group. It is reassuring and shows you are not alone. The new branding was then rolled out across all of their print and digital materials, a new website, social media campaign, signage, swag and a fundraising event with a powerful video. The organization now has a distinct brand they are using across all of their messaging with the help of our proprietary Style Guide.