2022

NYX Awards - 2022 Silver Winner Winner: Communications, Ink

Non Profit Rebranding

Entrant Company

Communications, Ink

Category

Integrated Marketing / Nonprofit

Client's Name

Waystone Health & Human Services

Country / Region

United States

Experience Level

Agency

After a recent merger, it was time for a rebranding that would position the expanded organization for future success. Using our trademarked Deep Dive, we unlocked their north star. "Waystone is a health and human services organization that helps people with disabilities and their families identify and navigate life’s challenges through a wide range of diverse and engaging services delivered by respectful individuals." With this as our guide, we iterated a new name that was memorable and would resonate with all of their audiences: Waystone Health & Human Services. To visually support the new name, we designed a custom logo that interprets a cairn or stone marker. A waystone is a marker set along a path that helps guide individuals and their group. It is reassuring and shows you are not alone. The new branding was then rolled out across all of their print and digital materials, a new website, social media campaign, signage, swag and a fundraising event with a powerful video. The organization now has a distinct brand they are using across all of their messaging with the help of our proprietary Style Guide.

2022
Design
NYX Awards 2022 Winner - Hunter's Horn, Madavor Media
silver
winner
Houston Safari Club Foundation

Entrant Company

Madavor Media

Category

Design / Magazine

Country / Region

United States

2022
Social Media
NYX Awards 2022 Winner - Race To Zero, Intuit QuickBooks
silver
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media / Social Engagement

Country / Region

United Kingdom

2022
Website
NYX Awards 2022 Winner - Content Science Review, Content Science
silver
winner

Entrant Company

Content Science

Category

Website / Best User Experience

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Amdocs SuperAgent, Moburst
silver
winner

Entrant Company

Moburst

Category

Branded Content / Animation

Country / Region

United States