Brand Strategy Campaign

In 2022, Pride Houston expanded to Pride Houston 365 to encompass a brand that celebrated Pride 365 days a year. We were tasked with rebranding the 3rd largest Pride organization in the Nation. With only three weeks notice, our team was able to create a completely new brand that reflected its new mission, develop the Pride Houston 365 Houston theme for the June Celebration and help inform the Nation that Pride Houston 365 was in fact back after a two-year cancellation due to Covid-19.
In an effort to unveil the new logo at the Houston Rockets Pride Night, we worked round the clock to create video, animation, promotional materials, digital assets, and speeches that helped explain the new narrative.
Our team worked night and day from March through June to help spread the news of the local events, Pride Festival and Parade Celebration. During this time we broke the record for attendance at every event leading up to the parade over the past 44 years. We also provided media placements on a national level and created merchandise ideas (pool party wristbands, clacker fans, etc.) to help promote the rebrand, theme, events, and Pride Parade. We managed to help bring people from all over the world to Houston on June 25, 2022 with a Parade attendance of nearly 700,000 by leveraging traditional media, digital channels, and PR.