Seinfeld Popup Tour

When one of the most iconic television shows of all time got a new home on Comedy Central, there was reason to celebrate. To increase awareness to let as many people as possible know that Seinfeld was moving in, we teamed up with Carisma to build an interactive and very edible “mobile Seinfeld experience” and went on a tour across America’s largest cities.
To re-invoke some of our favorite hilarious edible moments from Seinfeld’s expansive catalog, we toured 20 different locations in 5 different markets (NYC, Chicago, Dallas, San Francisco, and Los Angeles) with custom Seinfeld menus, iconic graphics, show ambassadors, and classic fare that we knew would bring back memories of everyone’s favorite episodes.
Results:
15k+ Premiums Distributed, 20 Locations, 100% Sold Out In Every Location
Here's what we ate together:
The Snickers bars (which brand ambassadors suggested be eaten with a knife & fork), Junior Mints, Chocolate Babka (which takes a backseat to no babka!), Black & White Cookies, Coffee Cakes, and Ring Dings. Everyone walked away with a classic Seinfeld-inspired snack in their hand, a smile on their face, and a warm spot in their heart knowing their favorite sitcom was back in America’s living rooms!