2022

NYX Awards - 2022 Silver Winner Winner

Seinfeld Popup Tour

Entrant Company

RMNG

Category

Strategic Campaign - Mobile Campaign

Client's Name

Seinfeld x Comedy Central

Country / Region

United States

Experience Level

Agency

When one of the most iconic television shows of all time got a new home on Comedy Central, there was reason to celebrate. To increase awareness to let as many people as possible know that Seinfeld was moving in, we teamed up with Carisma to build an interactive and very edible “mobile Seinfeld experience” and went on a tour across America’s largest cities.

To re-invoke some of our favorite hilarious edible moments from Seinfeld’s expansive catalog, we toured 20 different locations in 5 different markets (NYC, Chicago, Dallas, San Francisco, and Los Angeles) with custom Seinfeld menus, iconic graphics, show ambassadors, and classic fare that we knew would bring back memories of everyone’s favorite episodes.

Results:

15k+ Premiums Distributed, 20 Locations, 100% Sold Out In Every Location

Here's what we ate together:

The Snickers bars (which brand ambassadors suggested be eaten with a knife & fork), Junior Mints, Chocolate Babka (which takes a backseat to no babka!), Black & White Cookies, Coffee Cakes, and Ring Dings. Everyone walked away with a classic Seinfeld-inspired snack in their hand, a smile on their face, and a warm spot in their heart knowing their favorite sitcom was back in America’s living rooms!

Credits

Carisma
2022
Video/ Film / Web Based Productions
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Entrant Company

Isadora Digital Agency

Category

Video/ Film / Web Based Productions - Health & Wellness

Country / Region

United States

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Design
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Entrant Company

Reinecke Design

Category

Design - Corporate Identity

Country / Region

United States

2022
Youtube / Vimeo Videos
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School of the Art Institute of Chicago

Entrant Company

Yu Chen

Category

Youtube / Vimeo Videos - Schools/Colleges/Universities

Country / Region

China

2022
Content Marketing Strategy
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winner

Entrant Company

Clarifying Complex Ideas, LLC

Category

Content Marketing Strategy - Measurement Program (NEW)

Country / Region

United States