QNET's Mama Campaign

QNET launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam. The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values. Named the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. To support the campaign, QNET utilised the #QNETMAMA hashtag on social media and published multiple videos on QNET and QNET Africa YouTube channels to great success.