2022

NYX Awards - 2022 Grand Winner Winner

QNET's Mama Campaign

Entrant Company

QNET

Category

Strategic Campaign - Social Media Campaign

Client's Name

Country / Region

Malaysia

Experience Level

Internal

QNET launched a 360-degree marketing and advertising campaign in Ghana. The Campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam. The campaign will be running across other sub-Saharan African countries where the company operates. The campaign concept is inspired by the quintessential African mother who frowns on bad behaviour while guiding and correcting with the right information and values. Named the “Mama Campaign”, the messaging of the campaign targets the public, the media, and the government stakeholders. To support the campaign, QNET utilised the #QNETMAMA hashtag on social media and published multiple videos on QNET and QNET Africa YouTube channels to great success.

2022
Social Media
NYX Awards 2022 Winner - Caprices Festival
grand
winner
Caprices Festival

Entrant Company

The Everyday Agency

Category

Social Media - Social Ad Campaign

Country / Region

United Kingdom

2022
Advertising
NYX Awards 2022 Winner - QUEZZLE Amazing Cappadocia
grand
winner

Entrant Company

IC4DESIGN

Category

Advertising - Advertising Campaign

Country / Region

Japan

2022
Social Media
NYX Awards 2022 Winner - Your Imagination Starts with Our Finish
grand
winner

Entrant Company

Gravity Global

Category

Social Media - Social Campaign

Country / Region

United Kingdom

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - Kevin Garnett: risky draft pick, unsung rookie ... NBA Icon
grand
winner

Entrant Company

Vox Media/ Secret Base

Category

Youtube / Vimeo Videos - Editing

Country / Region

United States