2022

NYX Awards - 2022 Grand Winner Winner: HireInfluence

Future Fitness #FutureOfFitness Campaign

Entrant Company

HireInfluence

Category

Social Media / Social Influencer Marketing

Client's Name

Future Fitness

Country / Region

United States

Experience Level

Agency

The Future #FutureOfFitness campaign was centered around education and strong influencer alignment that would drive awareness and sign ups to the Future Fitness app.
Each influencer posted on-going content that was unique to their vertical and showcased how they lead a busy life. Whether it was taking care of their kids, having a busy work day, traveling often or just dealing with everyday tasks their content showed their authentic firsthand moments. The influencers introduced their followers to the Future Fitness app and over the course of two months, they shared the benefits of Future Fitness such as the convenience, customization, accountability and affordability. The on-going content built on dedication and loyalty, as the influencer’s covered everything from start to finish and urged followers to sign up for Future Fitness.
This approach allowed for different types of audiences (Family, Lifestyle, Business, Travel, etc.) to see the benefits and convenience of Future Fitness through a wide variety of experiences and lifestyles. This also proved that Future Fitness is the perfect app for any and everyone, showing how Future Fitness brings a great value in helping you meet your own personal fitness goals.

2022
Marketing Effectiveness
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grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness / Marketing Effectiveness / Other

Country / Region

United Kingdom

2022
Social Media
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grand
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media / Social Marketing / Other

Country / Region

United Kingdom

2022
Public Relations
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grand
winner

Entrant Company

Vicarious PR

Category

Public Relations / Publicity Campaign

Country / Region

United States

2022
Video/ Film / Web Based Productions
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grand
winner

Entrant Company

Optic Sky Productions

Category

Video/ Film / Web Based Productions / 2D Animation (NEW)

Country / Region

United States