2022

NYX Awards - 2022 Gold Winner Winner: Marketing For Wellness

Acutia Social Media Campaign

Entrant Company

Marketing For Wellness

Category

Social Media / Social Campaign

Client's Name

Acutia

Country / Region

United States

Experience Level

Agency

About The Entry

Acutia is committed to enhancing everyday nutrition while supporting your long-term health and well-being. The mission-driven leadership team of Acutia believes that living an abundant life means improving your long-term wellness while also caring for the planet. Our team at Marketing For Wellness created and implemented a road map to increase engagement for the brand. To maximize the effectiveness of the social media efforts we created:
1. A new brand strategy
2. Defined a new creative direction
3. Conducted a photoshoot
4. Developed a digital marketing plan including social media strategy equipped with the message “Life Is Yours, Live it Well.”
5. Developed a new website and improved conversions on the site leveraging the Shopify platform
Our social media storytellers created engaging content to get people to pay attention to Acutia’s brand and commitment to people and the planet. Just 30 days after Marketing For Wellness took over the account we delivered the following ORGANIC results for ACUTIA:
1. Social Media Engagement: +284%
2. Social Media Reach: +176%
3. Since the launch of targeted advertising and promoted posts, sales volume from all sources of traffic to the site has increased by 51.7%.

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