Intibiome

Brand, visual identity and packaging for the launch of Intibiome (Unilever, Europe), a new brand specialized in women’s intimate care.
The logo created for the brand is the starting point for the construction of the visual identity. Its minimalist typography dialogues with the cosmetic category’s visual cues, whilst adding an iconic element to its composition, the symbol and letter “i” within the name “biome”. A micro-particle which builds a visual biome of its own across the packaging — a minimalist web of particles that structure and hierarchize the product information, and which colors change for each variant/benefit, building an easily navigable graphic system on shelves.