2022
Entrant Company
Industrial Technology Research Institute (ITRI)
Category
Content Marketing Strategy (NEW) - Annual Report
Client's Name
Country / Region
Taiwan
Experience Level
Internal
The 2021 edition of the Industrial Technology Research Institute's (ITRI's) annual report is themed with "Beyond Growth: Towards a Net Zero Tomorrow" to reflect the global trends of achieving sustainability and combating threats from COVID-19 and climate change. In this report, we incorporated the United Nations' Sustainable Development Goals (SDGs) to illustrate how ITRI has utilized its technological innovations to help industries develop a net zero economy, shape a better future, and create win-win solutions to balance between economic growth and the environmental sustainability. The report brings highlights to the Institute's major events, R&D breakthroughs, industrial services, and international collaborations in 2021. It is a comprehensive document that provides stakeholders with information about ITRI's operation and performance throughout the preceding year.
ITRI 2021 Annual Report covers three major topics, including:
- Sustainable Development for Industries
The section demonstrates ITRI's endeavors in leading industries to go net zero in all aspects. This includes how the Institute has performed its corporate social responsibility (CSR) and helped local businesses apply intellectual property strategies to enhance R&D impact and connect with the world.
- Innovations and Applications
Over 50 R&D achievements are displayed among four application domains, namely Smart Living, Quality Health, Sustainable Environment, and Intelligentization Enabling Technologies. Every innovation has a 100-word description and an image, giving readers a glimpse of its functionalities and benefits.
- Overview of The Year
The final segment concludes ITRI's operational status, such as organization & human resources, financial statements, global partners, and office branches. This provides a data-based summary of ITRI's annual performance.
ITRI 2021 Annual Report is a valuable marketing material to communicate with stakeholders. Upon publishing, its digital version was accessible on ITRI's official website to everyone. Meanwhile, hard copies were distributed to government agencies, board meeting members, and key clients and partners of ITRI. More are available at ITRI's showroom and tech exhibitions for visitors to collect. Both printed and digital formats serve an effective tool for content marketing and have successfully increased the Institute's international visibility and further generated leads to forge business cooperation.
Credits
Entrant Company
Gravity Global
Category
Covid-19 Related - Content Marketing & Writing
Country / Region
United Kingdom
Entrant Company
SOCi, Inc.
Category
Design - Annual Report
Country / Region
United States
Entrant Company
Verde Media
Category
Website - Business to Business
Country / Region
United States
Entrant Company
QNET
Category
Design - Media Kit / Sales Kit / Folder
Country / Region
Malaysia