FTX

In 2022, Factory became crypto titan FTX’s agency for the Luxury and Fashion Partnerships division. We aim to position FTX as the leader in stylish and responsible crypto within media and amongst peers.
Our first big initiative together was around the company’s SALT Crypto Conference in the Bahamas. Factory performed embargoed outreach around FTX’s newest campaign with ambassador Gisele Bundchen. This first-ever print campaign was focused on philanthropy, featuring Gisele and FTX Founder Sam Bankman-Fried speaking about why they are “all in on crypto” to do the most good.
The team secured 5+ editors from top publications and broadcast news networks to cover the reveal and liaised with them on the ground for interviews. Part of our deliverables was to coordinate a panel discussion with CEO Sam Bankman-Fried and Gisele Bundchen, moderated by Head of Luxury and Fashion Partnerships, Lauren Remington-Platt. On stage, they made the official reveal in front of a large crowd of spectators and media. Our efforts translated the announcement into over 15 pieces of high-impact coverage on Forbes, Business of Fashion, Vogue, Variety, CBS and more, exceeding 500 million media impressions.
The work continued with our biggest win with the crypto brand, the Cannes amfAR Gala. We secured FTX as the main sponsor, where the crypto giant auctioned a custom FTX necklace with 12 carats of diamonds embedded within, worn by actress and model, Indya Moore. The auction represented FTX’s pledge to work to give back at every opportunity, with all proceeds from the sale of the necklace going to support cutting-edge research for HIV prevention, treatment, education, and advocacy in their fight to end the AIDS epidemic. This initiative earned over 1 billion impressions across respected media like Financial Times, Vogue, Bloomberg, The Cut, and Fast Company, and raised $133,827 for the cause.