2022

NYX Awards - 2022 Grand Winner Winner

Benefits & Dreams

Entrant Company

Proscalar, LLC

Category

Advertising - Advertising Campaign

Client's Name

Texas Veterans Land Board

Country / Region

United States

Experience Level

Agency

To increase awareness of the benefits Texas Veterans, Military Members, and their families have available to them, the Proscalar team designed a multi-touch campaign with consistent branding to amplify the client's message across the state. The team provided fresh and dynamic visual content that helped Veterans visually see how their dream of homeownership could become a reality. The integrated TV, Digital, and Social Media campaign drove over two million website engagements and over 9.8 million impressions across multi-platforms with a consistent creative message. The partnership with 1820 Productions and Spectrum Reach provided fantastic creatives and above industry advertising performance that enhanced our client's ability to help and support Veterans across Texas. Most of all, the client and communications leadership of the Texas Veterans Land Board challenged and supported the team in developing an innovative and entertaining approach to a Dream campaign that helped a record number of Veterans achieve their dream of homeownership.

Credits

Creative Director / 1820 Productions
Korey Miller
Executive Producer / 1820 Productions
Sara Madsen Miller
Senior Producer / 1820 Productions
Katelyn McCracken
Senior Media Buyer / Spectrum Reach
Kenny Gierl
Marketing Strategies / Spectrum Reach
Kim Putnam
Managing Partner / Proscalar, LLC
Stephen L. Smith
Client Project Manager / Proscalar, LLC
D'Ann Dodson
Sr Deputy Director of Communications & Government Relations / Texas General Land Office
Hector Valle
Communications Director / Texas General Land Office
Karina Erickson
Communications Director / Texas General Land Office
Stephen Chang
Program Manager / Texas General Land Office
Maddie Markham
2022
Marketing Effectiveness
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grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Branding Strategy Campaign

Country / Region

United Kingdom

2022
Website
NYX Awards 2022 Winner - MeanPug Agency Website & Branding
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winner

Entrant Company

Oxana Skripka

Category

Website - Web Agency

Country / Region

United States

2022
Branded Content
NYX Awards 2022 Winner - Category Leader
grand
winner
Moburst

Entrant Company

Moburst

Category

Branded Content - Animation

Country / Region

United States

2022
Youtube / Vimeo Videos
NYX Awards 2022 Winner - Don't Ignore the Risk - YouTube
grand
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Youtube / Vimeo Videos - Cinematography / Videography

Country / Region

United States