2023

NYX Awards - 2023 Silver Winner Winner: North Street Creative

Howland Capital Visual Identity

Entrant Company

North Street Creative

Category

Design / Logo

Client's Name

Howland Capital

Country / Region

United States

Experience Level

Agency

Rebranding a wealth management firm inspired by its maritime past.
Howland Capital is a wealth management firm that has evolved over 50 years from its roots in managing a family portfolio to a multifaceted private investment advisor. North Street crafted a visual concept that underscores Howland Capital’s family-focused vision and clients’ wealth management goals. The imagery focuses on intimate shared experiences with loved ones and significant milestones like college graduation, marriage, and home purchases.
Howland Capital’s identity is both modern and traditional, appealing to the firm’s new generation of wealth management clients as well as its legacy relationships. This is reflected through the use of engaging photography framed by the logomark, as well as modern typography and a warm color palette. The motion and shape of the new visual identity reference Howland’s history in the maritime industry. The distinctive H logomark is composed of whale flukes, while the H’s crossbar was stylized to represent a subtle ocean wave.
OUR ROLE: Creative Direction, Logo + Visual Identity, Collateral, Website

2023
Video / Web Based Productions
NYX Awards 2023 Winner - CSG Xponent Sizzle Video, Yamamoto Agency
silver
winner

Entrant Company

Yamamoto Agency

Category

Video / Web Based Productions / Motion Graphics

Country / Region

United States

2023
Video / Web Based Productions
NYX Awards 2023 Winner - Ovation Brand Video , Brand Ave. Studios/Amplified Digital Agency
silver
winner
Ovation By Avamere/Ovation Heartwood Preserve

Entrant Company

Brand Ave. Studios/Amplified Digital Agency

Category

Video / Web Based Productions / Home Living

Country / Region

United States

2023
Immersive & Mixed Reality
NYX Awards 2023 Winner - Building Toy, Building Toy
silver
winner

Entrant Company

Building Toy

Category

Immersive & Mixed Reality / Immersive & Mixed Reality / Other__

Country / Region

United States

2023
Social Media Videos
NYX Awards 2023 Winner -
silver
winner
Nutrena

Entrant Company

Yamamoto Agency

Category

Social Media Videos / Social Media Videos / Other__

Country / Region

United States