2023

NYX Awards - 2023 Grand Winner Winner

Thermo Fisher Share Your Vision Campaign

Entrant Company

SFC Group

Category

Integrated Marketing - Business to Business

Client's Name

Thermo Fisher Scientific

Country / Region

United States

Experience Level

Agency

Over the years, Thermo Fisher Scientific has invested in creating an innovative, comprehensive imaging offering (including expert consultants), but awareness among the scientific community remained low. Illustrating why a single-source, end-to-end solution and top-notch support and expertise is superior in the industry should be easy right? Not so much among this particular target audience already set in their ways. Our answer? See what they're looking for from their cellular imaging platform and show them that Thermo Fisher can fulfill their every need, from simplicity to speed to sensitivity to scalability and beyond.

We used real-world stats, brilliant imagery, and an invitation to researchers to share their vision for the future of cellular imaging to achieve deeper insight into the needs of this community. Using a beautifully simple tagline, “Our vision is to fulfill yours,” our goal was to establish a connection with researchers then show them that we have what they're looking for to realize their vision. We wanted to really grab their attention, so we complemented a series of print ads with videos. Intertwining striking cellular images with findings from a poll we hosted on a unique web page, the videos demonstrated what researchers are looking for (and what they aren't) from their cellular imaging providers. A series of paid ads and organic posts across social media channels fired a true conversation and kept it going among lab managers, researchers, professors, and graduate students. The results were, dare we say, nothing less than brilliant.

Credits

Executive Creative Director
Brian Zandman
Art Director
Melisa Aument
Copywriter
Jennifer Fry Devault
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