No. 1 Island Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign - Integrated Marketing Campaign

Client's Name

Anguilla Tourist Board

Country / Region

United States

Experience Level

When most people think of beach vacations, they think of Bali or Turks. To get them thinking about the best-kept secret in the Caribbean, we had to do something different. Our angle: Tap into deeper emotions with the #1 Island campaign. It included digital ads, microsite, display ads and more. We showed people Anguilla is a place to make memories; to keep romance alive. We showed them why Travel + Leisure named Anguilla the #1 Island in the Caribbean — two years in a row.

Credits

Creative Director

Steve Defontes

Art Director

Pablo Pedro

Writer

Jacob McOwan

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2018

Marketing Effectiveness