2018

NYX Awards - 2018 Quest Winner Winner: Big Idea Advertising

No. 1 Island Campaign

Entrant Company

Big Idea Advertising

Category

Integrated Campaign / Integrated Marketing Campaign

Client's Name

Anguilla Tourist Board

Country / Region

United States

Experience Level

About The Entry

When most people think of beach vacations, they think of Bali or Turks. To get them thinking about the best-kept secret in the Caribbean, we had to do something different. Our angle: Tap into deeper emotions with the #1 Island campaign. It included digital ads, microsite, display ads and more. We showed people Anguilla is a place to make memories; to keep romance alive. We showed them why Travel + Leisure named Anguilla the #1 Island in the Caribbean — two years in a row.

Credits

Creative Director
Steve Defontes
Art Director
Pablo Pedro
Writer
Jacob McOwan
2018
Video Production
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Entrant Company

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Category

Video Production / Digital Creation / Video for Web / Cinematography

Country / Region

United Kingdom

2018
Video Production
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Entrant Company

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Category

Video Production / Digital Creation / Video for Web (Series / Campaign) / Government

Country / Region

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2018
Video Production
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Entrant Company

Valley Forge Tourism & Convention Board

Category

Video Production / Digital Creation / Video for Web (Series / Campaign) / Marketing

Country / Region

United States

2018
Marketing
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Billy Sims BBQ

Entrant Company

Billy Sims BBQ

Category

Marketing / Promotion Materials / Menu

Country / Region

United States