2023

NYX Awards - 2023 Grand Winner Winner

Profit Hunter: A Force with Nature: Tech Shark

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Branding Strategy Campaign

Client's Name

Country / Region

United Kingdom

Experience Level

Agency

The new Profit Hunter campaign was designed as a showstopper creative idea for Embraer to generate brand fame internationally as awareness of Embraer was low outside of the Americas.

Today the campaign is the most talked about campaign in the aviation industry and it continues to excite and engage its global audiences, outperforming the might and spending power of giants like Boeing and Airbus.

The new ‘Tech-Shark’ campaign started life as an animation and then became the actual livery of the Embraer Profit Hunter aircraft designed for the first live air show event held in Singapore in February 22.

The campaign was activated across all channels-paid, owned and earned.

Top of funnel activities included paid digital, trade press, DooH, social, PR, webinars, experiential activities, video, website, and using the aircraft itself as a flying poster site.

Middle of funnel activities included, webinars, website, whitepapers, customer presentations, experiential events.

Bottom of funnel – a customer demo tour of Asia Pacific as well as a customer event at the Singapore Airshow

The campaign outperformed across all KPIs – reach, engagement and brand sentiment making Embraer the world’s most loved aircraft manufacturer – as well as gaining a $10bn order book too!

Credits

All@GravityGlobal
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