2023

NYX Awards - 2023 Grand Winner Winner: Gravity Global

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Website / Manufacturing

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.
Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.
In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.
Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.
As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!
Each of the Energia aircraft were shown as 3D holograms for impact.
This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

Credits

All@GravityGlobal
2023
Video / Web Based Productions
NYX Awards 2023 Winner - Irry Gator, The Texas Network
grand
winner
Save Water Texas Coalition

Entrant Company

The Texas Network

Category

Video / Web Based Productions / Education

Country / Region

United States

2023
Content Marketing Strategy
NYX Awards 2023 Winner - Profit Hunter: A Force with Nature: Tech Shark, Gravity Global
grand
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy / Marketing Launch (NEW)

Country / Region

United Kingdom

2023
Content Marketing Strategy
NYX Awards 2023 Winner - SOCi’s Localized Marketing Benchmark Report (LMBR), BLASTmedia
grand
winner

Entrant Company

BLASTmedia

Category

Content Marketing Strategy / Annual Report

Country / Region

United States

2023
Website
NYX Awards 2023 Winner - Conversations Digital, Conversations Digital
grand
winner

Entrant Company

Conversations Digital

Category

Website / Web Agency

Country / Region

United States