2023

NYX Awards - 2023 Grand Winner Winner

Energia: Fly the Future

Entrant Company

Gravity Global

Category

Website - Manufacturing

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

A major transformation in how we fly is being imagineered by Embraer to achieve net zero by 2050.

Embraer, has pledged to solve this enormous industry challenge and their goal was to share their vision with the global aviation community.

In late November 2021, they unveiled four concept regional aircraft powered by new propulsion technologies and renewable energies.

Gravity Global was tasked with launching this exciting programme – and how it was presented to a worldwide audience needed to be as bold and innovative as the concept aircraft.

As well as creating the ‘Energia’ name and an eye-catching aircraft livery, the Gravity team developed a full campaign including PR, content and social, culminating in a spectacular webcast event, broadcast live from studios in Sao Paulo and London!

Each of the Energia aircraft were shown as 3D holograms for impact.

This campaign deserves to win, as it achieved its objective of positioning Embraer as a leader in aviation sustainability and by using the latest digital techniques captured the imagination of the aviation industry without having to show physical aircraft. The programme successfully achieved market engagement for the Energia programme, improving positive sentiment for Embraer and leadership in sustainability from 28.71% to 70.88%

Credits

All@GravityGlobal
2023
Strategic Campaign
NYX Awards 2023 Winner - Energia: Fly the Future
grand
winner

Entrant Company

Gravity Global

Category

Strategic Campaign - Special Event

Country / Region

United Kingdom

2023
Content Marketing Strategy
NYX Awards 2023 Winner - SOCi’s Localized Marketing Benchmark Report (LMBR)
grand
winner

Entrant Company

BLASTmedia

Category

Content Marketing Strategy - Annual Report

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - Pacific Drive - Gameplay Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Sound / Sound Design

Country / Region

United States

2023
Commercial & Marketing
NYX Awards 2023 Winner - The Lamplighters League - Release Date Trailer
grand
winner

Entrant Company

Player One Trailers

Category

Commercial & Marketing - Art Direction

Country / Region

United States